The aim of this project is to ascertain the conduct of the media in relation to election coverage and whether media guidelines as set out by the Elections Commission are being adhered to. The evaluation also examines how news coverage influences the decision-making process of the citizens. It is hoped that the report will create a dialogue between the evaluators and the public, and lead to an active democratic society and a professional media industry.
As such, the assessment considered the following: (a). in ensuring the voter makes an informed decision, is the news factual, impartial and balanced, (b) is the space and time provided for discussions and debate adequate, (c) have media guidelines set out by the Elections Commission been adhered to, (d) has the media industry abided by internationally accepted standards and ethics.